For Rob Alberino, nothing is more important than family. Respect, trust, and loyalty were the pillars of his upbringing and those pillars have carried over into the business world. 
For over a quarter century, Rob has been building successful teams that have become family to him and have gone on to create some of the finest content, enjoyed by millions of people.

As a young filmmaker for NFL Films, he was under the guidance of some of the most prolific storytellers in the business. He has taken that experience and infused expertise in marketing, branding, events, and executive leadership. Rob navigated the sports and entertainment landscape working alongside some of the most respected franchises and companies in the world.

A proud supporter of the US Military, in 2011, Rob was honorarily enlisted to the United States Army and currently holds the rank of Sergeant.&nbsp; His work continues on a daily basis with posts locally and internationally.

Rob enjoys spending time with his wife Lisa and three kids (Jordan, Angelina, and Stella Gigi) as well as travelling, writing, and is an avid lover of anything that has to do with water. The Alberinos are sure to find a lake, river, or ocean if there is one nearby!

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Promo (Single and Campaign)
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Live Sports Series
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Pioneered and revolutionized ​three elite media groups in the NFL.

Transformed culture and revamped social strategy, broadcasts and marketing for the Kansas City Chiefs. &nbsp;Led the team on grand opening of the New Arrowhead and rebirth of Arrowhead as one of NFL&rsquo;s most iconic stadiums.

Digital and new media expertise led to spearheading renaissance of how the San Francisco 49ers are viewed globally

Awarded numerous accolades including 62 Regional Emmys, over 160 National Tellys.
Became first NFL employee to win New York Festival Award.

Rob has been building successful teams consisting of marketing experts, digital specialists, content creators, and design rock stars. 
 
Working with some of the world’s largest and most successful companies and franchises, there isn’t much that this storyteller hasn't experienced.

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& Award-winning Director.

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So many people come in and out of our lives.
Family, friends, co-workers and acquaintances alike, its truly countless. &nbsp;I am not sure we even realize the number of individuals that we come in contact with and how we can positively or negatively affect them on every conceivable level.
Every now and again, I&rsquo;ll be out with my wife, Lisa, or my children and someone will come up to me and recant how we once met, if even briefly, and it&rsquo;s always a great moment. &nbsp;I&rsquo;m flattered to know that there was a memory hiding in a small conversation and I find that I am blessed to have touched someone in such a way that they want to stop and remind me of the encounter. &nbsp;&nbsp;
We inevitably end up chatting for a few moments, further strengthening the relationship. &nbsp;It&rsquo;s about the most human thing one can do for another person. To remind people that they are priceless is a powerful thing and something we don&rsquo;t do enough of. &nbsp; &nbsp;Kindness, at times, has faded.
However, when you realize that life is full of these great experiences, that is when it gets truly interesting. &nbsp;We all march on through our daily lives and, more specifically, our careers and we tend to talk about people who have molded us in to &ldquo;who we are.&rdquo; &nbsp;Without those people believing in us, trusting us, allowing us to succeed as well as fail, we wouldn&rsquo;t grow and learn in safe quarters to become the professionals that we are today.
I wanted to write about great influencers, although, I want to place a caveat on the short list you are about to get familiar with. &nbsp;This group won't include spouses, parents, siblings, or bosses who have been beacons in our life. &nbsp;Their influence is too easy to reflect on.
These exceptional women and men &nbsp;have a special place in my heart and I can write volumes on where I might be had they not been a part of &nbsp;my life.
Today&rsquo;s challenge will be focused on those people who randomly crossed my path and forever changed me based on their support, connection, advice and simple friendship that &ndash; to this very day &ndash; is strengthened every time we talk. &nbsp;Each has touched me in a different way and adjusted my journey for the better.&nbsp;
Here goes&hellip;
My Brother from Another Mothe
Like so many great stories, this one starts at a wedding. &nbsp; It was in the early 2000&rsquo;s&hellip; I simply can&rsquo;t recall the date, but I was at a friend&rsquo;s wedding in downtown Philadelphia and was having a blast.&nbsp; I was sitting with my wife getting ready to enjoy the meal when the groom&rsquo;s brother-in-law stood up to give a toast.&nbsp; The moment I heard him speak, I knew we were going to be great friends.&nbsp; Charismatic, creative, funny, brilliant and familiar is the best way I can explain <a href="https://www.linkedin.com/in/andyblackmanhurwitz/" target="_blank" rel="noopener">Andy Hurwitz</a>.&nbsp;
<img src="https://www.robertalberino.com/uploads/9/7/5/2/97527930/screen-shot-2020-03-11-at-12-19-31-pm_orig.png" alt="" width="50%" /><img src="https://www.robertalberino.com/uploads/9/7/5/2/97527930/screen-shot-2020-03-11-at-12-20-06-pm_orig.png" alt="" width="50%" />
Andy is my &ldquo;coolest&rdquo; friend. &nbsp;He reminds me of the kid in high school that everyone gravitated towards who was friends with each and every person at the school. &nbsp;Ferris Beuller comes to mind, only a cooler, Jewish version of Ferris with an incredible career, family, attitude and mindset.
He is an entrepreneurial genius, entertainment lawyer, music industry veteran and all-around epic father.
Andy and I hit it off immediately as he is a pathological Eagles fan (who has also pledged allegiance to the Faithful flag since my sojourn out west.) &nbsp;He is as Philly as they come and that means that he values family, loyalty and passion. &nbsp;He&rsquo;s real. &nbsp;He has stood by me and supported my journey and I have reciprocated. &nbsp;I see him as a significant influence on my creativity and idea conception. When I have reached the end of my rope and needed some optimistic influence I simply sit back and text him&hellip; he responds in a flash with wit and heart.
Shining Moment: In late 2008, Andy, upon getting off a phone call with me said, &ldquo;Dude, there&rsquo;s a new thing out there and it&rsquo;s going to be the next big thing. &nbsp;Check it out&hellip; it&rsquo;s called Twitter. &nbsp;It&rsquo;s going to be massive.&rdquo;
Here We Go Rats
<img src="https://www.robertalberino.com/uploads/9/7/5/2/97527930/published/546869-10151290554867208-63278832-n.jpg?1583954663" alt="" width="50%" /> Sometimes you are put in the same room with someone simply because God wants you to meet them. &nbsp;Your similarities are so parallel, that meeting them is destiny. That was the case in June of 2010 when I sat in a room and talked to Stu Stram about a project I would be working on in concert with he and a charity he was connected to.
Yes, the name is all too recognizable. &nbsp;Stu is the rockstar son of Hall of Fame head coach, Hank Stram (who uttered the phrase 'Here We Go Rats!') His father guided the Kansas City Chiefs to their first Super Bowl victory in the 1969 season ending the AFL and forcing the NFL to concede that teams like the Broncos, Oilers, Jets (Titans), Chargers, Raiders, Patriots, Bills and yes, Chiefs, needed their rightful place in the League. &nbsp;Stu is a chip off the old block. &nbsp;Kind, astute, inquisitive, hilarious and talented across so many levels. A businessman, guitarist, philanthropist and, of course, amazing dad and husband, Stu is someone I have never and will never lose touch with. &nbsp;Like the other people on this list, Stu and I may not see each other for 6 months and the moment we both are together, it&rsquo;s as if we were with each other only days ago. &nbsp;
He has taught me to believe in myself and my vision. &nbsp;He took me under his wing when I arrived in Kansas City in 2010 and we have remained close ever since. &nbsp;He invited me in to his family and has embraced my crew as if it were his. &nbsp;
Shining Moment: Stu is best known for jumping on stage with legendary singer / songwriter Kenny Loggins and cranking out &ldquo;Danny&rsquo;s Song&rdquo; in front of the crowd. Oh&hellip;and he crushed it.
She&rsquo;s a Force to be Reckoned With
The next person on my list is difficult to explain because she rivals my sister as arguably the most intelligent human that I know.&nbsp; Insightful, powerful, funny, brilliant and thoughtful &hellip; she is a Philly girl.&nbsp; Let me introduce <a href="https://www.linkedin.com/in/jennifer-stredler-341bbb80/" target="_blank" rel="noopener">Jenn Stredler</a>.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/b42ae365-58df-486f-bed6-0595953150d6.png" alt="" width="50%" />
I met Jenn when I was a member of the Philadelphia Eagles and she was a part of their Youth Partnership. &nbsp;Her job was to change the world and she hasn&rsquo;t stopped doing it from the day she was able to walk and talk, of that I am certain.&nbsp;
An incredible big sister, world-class daughter and an even better philanthropist, she currently works at Salesforce in New York as the Vice President, Workforce Development at Salesforce.org. For nearly 2 decades Jenn has remained one of my closest friends and confidants.&nbsp;
Her business acumen and insight have always helped me to see clearly when my vision was cloudy and sitting and enjoying a meal with her (which never is shorter than an hour and a half as we always have too much to catch up on) is a quarterly treat.&nbsp;&nbsp; She speaks her mind and when she does, people listen and learn. I love watching her climb the ladder and her successes are shared when we connect. &nbsp; Shining Moment: Jenn wrote an essay spotlighting a leader she admired.&nbsp; That essay was to lock in her acceptance to grad school at Yale University where she received her MBA.&nbsp; Can you guess who the essay was about?&nbsp; If you said me, you were right!&nbsp; Still waiting for that royalty check, Jenn&hellip; Is There Anyone Tougher than a Sicilian from Detroit? If you have followed me then you know all there is to know about Matt Yandura.&nbsp; He is a true American hero.&nbsp; Not because he is a COL in the United States Army and has honorably served for 2 decades and counting. No. That certainly helps, but he is my hero because from the day we met&nbsp; nearly a decade ago (<a href="https://www.robertalberino.com/blog/the-third-best-day-of-my-life" target="_blank" rel="noopener">chronicled HERE</a>) he has been the lighthouse that I point my bow towards.&nbsp; His family, headlined by his amazing wife Mary, has become my family and there are no secrets between us.&nbsp; He knows me inside and out and what&rsquo;s more amazing, he is the person on this list that I have known for the shortest amount of time.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/33be8ba9-a10b-49d9-85fb-e83e42abaa4c.png" alt="" width="50%" /><img src="http://157.245.2.197/uploads/rob-alberino-site/originals/3a3c4c7d-8e6c-4200-8fa7-0a4919bf6890.png" alt="" width="50%" />
It&rsquo;s hard to sum up Matt, in short, though, he is what people want to be when they grow up. 
Spiritual, kind, unjudging, sidesplittingly funny and unafraid to just be himself, he is Captain America. &nbsp;Oh, by the way, he&rsquo;s the guy you want next to you in a street fight as well.
Shining Moment: Sitting out back, of my house in the South Bay, glass of whiskey in hand, telling stories of his adventure and combat. &nbsp;Glued to his every word, I can barely speak &hellip; the guy tells film-worthy stories.
Just Listen to the Voice.
OK, I am bucking my own rules and regulations on this one a bit and can spotlight any one of a half dozen people who have intercepted me along my career. &nbsp;But this one is a little different because I wasn&rsquo;t recruited by this person&hellip; nor did I inherit him, hire him or even oversee him. &nbsp;But he became one of the most influential brothers a man can have.
In 2010 I met <a href="https://en.wikipedia.org/wiki/Mitch_Holthus" target="_blank" rel="noopener">Mitch Holthus</a>, the voice of the Kansas City Chiefs for 20+ years.&nbsp; The connection was instantaneous and the respect between us was completely reciprocated as well as limitless.&nbsp; Moving from one of the nation&rsquo;s largest markets to a much smaller footprint meant adjustments.&nbsp; Adjustments for not only me but my family as well.&nbsp; Frankly some of these changes I was not ready for nor had I even anticipated.&nbsp;&nbsp; As a father and husband, the weight of the world was on my shoulders as I had caused the challenges my family and I had to face.&nbsp;<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/9d1573c2-a212-483e-84c8-6ed94e1d6d39.jpeg" alt="" width="50%" />
I tend to wear my heart on my sleeve but I believe I am emotionally rock-solid.&nbsp; Sometimes though,&nbsp; life can throw haymakers that even the toughest of us can&rsquo;t duck or withstand.&nbsp; Mitch was there to put his arms around me and tear that weight off of me.&nbsp; He fought by me and sometimes, for me.&nbsp; I owe a piece of my sanity and a great deal of growth to him.&nbsp; He is one of the finest listeners I have ever met and his ability to know exactly what to say and when to say it is the reason he is the Voice. Shining Moment: New Orleans, 2012.&nbsp; Amidst a 2-14 season (the hardest I have ever endured in my 26 years, by the way) there was a moment.&nbsp; That moment was telling Mitch (the day before we won our only road game that year) that he had also won his very first Emmy for the outstanding work he had done alongside our crew.&nbsp; That was the greatest award I have ever been a part of because it meant the world to a guy who meant the world to me. If you have gotten this far, I am grateful and now I have an assignment for you: Reach out to those who truly guided you and tell them what they mean. &nbsp; Express to them why you are appreciative and what is was that they did to push you over the goal line, throw you a rope or simply offer you a shoulder when you needed one most.

Centers of Influence

May 5th marks 19 years that Lisa Alberino and I have been married. &nbsp;We met in 1999, in Las Vegas of all places, and have been together ever since. &nbsp;In that time, we have seen more than most as a couple. &nbsp;We have moved across the country&hellip; twice. &nbsp;We have raised three children (four if you ask Lisa) and we have been a part of successes, failures, ups and downs, love and loss throughout this incredible stretch. &nbsp;&nbsp;
Our ride has been anything but boring. &nbsp;
And throughout these 19 years I have learned and continue to learn from many people. &nbsp;Mentors, family members, coworkers have been my professors&hellip; but Lisa has given me a PhD in life. &nbsp;When I decided it was time to settle down I wanted to assure that I had someone who was going to exceed all of the attributes that we expect in a spouse, but I also wanted someone who challenged me across all levels. &nbsp;Someone who championed me, but wouldn&rsquo;t do so blindly. &nbsp;Someone who I could trust with my personal and business affairs. &nbsp;I found that, clearly, and after 2 decades of companionship and 19 years of marriage, I thought it only fitting that I share with you the 19 things that my wife has taught me.&nbsp;
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/bc586e5d-249f-4d3c-ab5a-78cb5748d52c.jpeg" alt="Img 1846" width="50%" /><img src="http://157.245.2.197/uploads/rob-alberino-site/originals/36cfd2f6-c149-40c4-b2cf-51367c7fcc53.jpeg" alt="" width="50%" />
These lessons, although sometimes difficult to learn, have stuck with me&hellip; and at 50, my only fear is that I have much more to learn. So, sit back and soak up the wisdom that I was handed by one of the finest humans I have ever met. 1. Patience is a virtue.&nbsp; You&rsquo;ve heard this before&hellip; nothing new.&nbsp; But it couldn&rsquo;t be truer.&nbsp; Lisa has an excess of patience where I have very little at times.&nbsp; She is so calming and patient that when I am truly frazzled, I simply call her to hear her voice.&nbsp; It has the same calming effect as her actions.&nbsp; My biggest flaw is her greatest strength and I remind myself of that when I feel like frustration is boiling over. 2. Ambition is sexy.&nbsp; Amazingly enough, this was the #1 thing I was looking for in a partner.&nbsp; Someone who would attack the world and not rely on me entirely to row the boat.&nbsp; Yes, physical chemistry had to be there.&nbsp; Absolutely, a love for the family unit was a must.&nbsp; No doubt, someone who shared my values and interests was high on the list as well.&nbsp; However, I was never able to express just how important ambition is until I heard Lisa describe it this way.&nbsp; And, of course, she was spot on. 3. Versatility is a super power.&nbsp; I use this phrase often and I see it embodied in her as this competitive dancer, financial master, entrepreneurial spirit, gold-medal mom, award-winning athlete and <a href="https://www.labarrestudios.com/" target="_blank" rel="noopener">small business owner</a> showcases this every day.&nbsp; She is no one-trick pony and I am amazed at what she accomplishes even to this day.&nbsp; Because of this, I try and surround myself with people of the same ilk.&nbsp; Friends, employees, you name it, anyone who can showcase versatility is worth their weight in gold&hellip; this is a great thing to understand and once you do, the sky is the limit. 4. U2 is an abysmal band.&nbsp; No, I can&rsquo;t say this with a straight face, but if you ask Lisa, one of my favorite bands (and arguably one of the greatest acts on this planet) may be her most disliked.&nbsp; Don&rsquo;t ask me how she came to that conclusion and if I met her 10 years earlier than I did, this may have been a deal breaker for me.&nbsp; This goes to show you how strong love is, that I can hear her say this and still want her to hang around. 5. People who are threatened by you will never compliment you on success.&nbsp; Years ago, when Lisa first mentioned this to me, it hit home.&nbsp; I thought of how I firmly support assuring that teammates of mine get credit where credit is due.&nbsp; It&rsquo;s always &lsquo;we&rsquo;, never &lsquo;me.&rsquo; &nbsp; With that, sometimes personal success happens and love is felt across many levels, from many sources&hellip; so much so that you tend to notice those who are unwilling to share in those successes as opposed to the ones who are.&nbsp; My advice based on what Lisa has taught me: eliminate worrying about those who can't muster a nod and a point when it is due&hellip; it&rsquo;s their issue, not yours.&nbsp; Move along.&nbsp; Sage advice. 6. Loyalty&nbsp; should be everyone's middle name.&nbsp; 88% of the people who choose a sports team before they turn 10 years old stay with that sports team for their lifetime (I heard that years ago so the metrics may have changed...)&nbsp; Think about that, though.&nbsp; Who did you grow up rooting for&hellip;?&nbsp; Are you still a fan of that team / player?&nbsp; When you obtain a career in professional sports you certainly are a fan and can remain one, but your allegiance may change as the team supporting you becomes all important.&nbsp; Lisa is the most loyal person I know.&nbsp; She lives and dies with my allegiances and I can&rsquo;t thank her enough for that loyalty.&nbsp; She knows living with a sports executive means understanding the highs and lows and it also means you may be passionate about a team one day and rooting against them a week later.&nbsp; As we have moved, so have her loyalties&hellip; and the only constant one has been to me and our happiness.&nbsp; She&rsquo;s on team Rob. 7. My family is noisy.&nbsp; If you are a fan of Italian comics, then you already know and love <a href="https://sebastianlive.com/home/" target="_blank" rel="noopener">Sebastian Maniscalco.&nbsp;</a> He is the best there is when it comes to this genre.&nbsp; He often jokes that his wife&rsquo;s family is the opposite of his.&nbsp; His Sicilian family is loud, confrontational, bold and overly expressive.&nbsp; Ditto for me.&nbsp; I wasn&rsquo;t fully aware of that until I had a dinner at Lisa&rsquo;s family&rsquo;s house.&nbsp; No shouting, swearing, fights&hellip; it was downright Ozzie and Harrietish. I am not sure I prefer it, but it is something that I learned!
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/d1b2587b-1952-4cfc-bc0b-65ad20d62083.jpeg" alt="" width="50%" /><img src="http://157.245.2.197/uploads/rob-alberino-site/originals/f32304e2-2024-45ae-9aca-93e3b619d7a0.jpeg" alt="" width="50%" />
8. Celebrating holidays is the best thing since&hellip; well, Christmas!&nbsp; As I get older, I love the holiday&rsquo;s more and more for reasons completely departed from what I once believed.&nbsp; I don&rsquo;t care about gifts or candy or the amount of food that is placed on a table.&nbsp; I care about what that time means.&nbsp; Christmas, for example, is my favorite time of the year.&nbsp; I realize I only have a finite number of Christmases remaining and I cherish every one more than the last.&nbsp; Not only for what it means in regards to my faith, but also for what it means to my mental well-being and importance to my family.&nbsp; Lisa has made all holidays special by surrounding us in our home with remembrances of yesteryear and this time capsule of trimmings only adds to the feeling of holidays in Lisa&rsquo;s presence.&nbsp; She makes each time of year come alive with a special touch and she allows us to immerse ourselves in good, old fashioned holiday cheer.&nbsp;
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/4785037f-bf5f-4186-87c1-50c73b247efe.jpeg" alt="2016 Christmas Montage" width="100%" />
9. The right thing isn&rsquo;t always the most popular thing.&nbsp; A phrase I have heard from her since day 1 and one of my favorites as it applies to everyone.&nbsp; The choices we have to make as parents, partners, sons, daughters, friends&hellip; they can be difficult and appeasing everyone adds to the degree of difficulty of said decisions.&nbsp; Do the right thing in every situation, regardless of critics and deal with it. 10. I will never win in a swimming race.&nbsp; When / If you marry a high school swimming star you will learn 2 things; You won&rsquo;t ever beat that person in swim-off&hellip; and (most likely) you won&rsquo;t die from drowning.&nbsp; A decent payoff that I can accept. 11. Women are tougher than men.&nbsp; Period.&nbsp; Ask your mom and then be sure to thank her for bringing you in to this world.&nbsp; Lisa has given me 3 kids and I know that, alone, makes her way tougher than I will ever be. 12. Green and Yellow don&rsquo;t go together.&nbsp; On this one I don&rsquo;t fully agree&hellip; but as a lifelong Minnesota Vikings fan, she will tell you that green and yellow don&rsquo;t go together and has tremendous arguments supporting it.&nbsp; You learn something every day, right? &nbsp; 13. Dad Jeans aren&rsquo;t flattering.&nbsp; I don&rsquo;t think I will ever rock skinny jeans, but it took effort to teach me to get out of my beloved dad jeans (long on the legs and baggy in the butt) to a slimmer and more flattering pair and it&rsquo;s a lesson I am glad I learned.&nbsp; I&rsquo;m not sure I am as hip as I can possibly be&hellip; but I am getting there with her help. 14. Most people marry their mother (as Creepy as that sounds&hellip;)&nbsp; My mom has a way of being right all the time.&nbsp; Lisa does as well.&nbsp; My mom is amazing during emergency situations.&nbsp; Lisa is the best.&nbsp; My mom knows how to make me feel better because she&rsquo;s an attentive listener.&nbsp; Lisa beats anyone I know in this category. &nbsp; I can do this all day&hellip; it&rsquo;s a hard fact but if you do it right, you most likely will marry your mom&rsquo;s clone. 15. Never go to bed angry.&nbsp; A cardinal rule for Lisa and I although we don&rsquo;t bicker that often, I can tell you when we do its over something I did wrong.&nbsp; We just don&rsquo;t go to bed angry and as an added battle bonus, she once suggested we should hold hands when we fight because it is harder to be mad when holding hands&hellip; and easier to assure I don&rsquo;t catch a backhand during the tiff either. 16. There is more in me than I have ever imagined. I often wondered where I&rsquo;d be had I not met Lisa.&nbsp; Every big move, decision, leap I have taken has been with her standing beside me to assure that I had the confidence to achieve what I was hoping to achieve.&nbsp; Sometimes she was in front of me and sometimes she was behind me&hellip; but she was always there to let me know that the outcome would be OK and that was all I ever needed.&nbsp; Find yourself a spouse like this and in the face of any storm, you will be just fine.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/69fa5280-69a7-41bd-a034-a5495d2be2f9.jpeg" alt="" width="50%" /><img src="http://157.245.2.197/uploads/rob-alberino-site/originals/6f801d98-5197-4ade-93cc-34f124ca503c.jpeg" alt="" width="50%" />
17. Dance like you need the money.&nbsp; This actually spawned from a ridiculous hat that Lisa has, but the meaning is not lost.&nbsp; Unafraid to put herself out there, be silly, crazy, unafraid&hellip; Lisa is that person.&nbsp; While we are on the sidelines playing it cool and trying to be smooth, she is in the spotlight making us look bad.&nbsp; The moral to this story is &ldquo;Get over yourself, dance like you need the money.&rdquo; 18. When playing her, I will never win at Monopoly or Backgammon.&nbsp; This one needs no explanation.&nbsp; Just ask her for the embarrassing results. 19. The biggest business decision you will ever make is choosing a partner.&nbsp; This one had to be my ender, although none of the previous 18 are in any particular order. &nbsp; How many people&rsquo;s lives do YOU know that are affected by the choice they made in their partner?&nbsp; (I&rsquo;ll wait&hellip; go ahead and let that soak in.) Sadly, the person you chose to stand beside you might ultimately not be there in 5, 10, 20 years&hellip; but those kids, that nest egg, your belongings&hellip; they will be tied to that person in some way.&nbsp; Choose wisely as life is a gamble.&nbsp; But in 1999 I went to the place where gambling is on everyone&rsquo;s mind and I won &hellip; and won big.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/17133185-fa69-43c0-a92c-cc76bfb6abb5.jpeg" alt="" width="50%" /><img src="http://157.245.2.197/uploads/rob-alberino-site/originals/a5b923fc-b7c0-4e51-82c2-0de68e127267.jpeg" alt="2016 Lisa And Rob's 2nd Wedding" width="50%" />
Happy anniversary Lisa. &nbsp;Thanks for the lessons. &nbsp;They will never be forgotten.

The Ultimate Teacher

The World is Much Smaller Than You Realize.
That&rsquo;s it.&nbsp; The lead isn&rsquo;t buried in this flow of words.&nbsp; With the world stuck in this fantastic rut for the foreseeable future, I am blessed to reflect back 12 months as I prepare to stand with my team in 2021.
One year prior &ldquo;I was in between successes&rdquo;, and as the world slowed down for me as I transitioned from one chapter to the next. I purposefully took pause to enjoy what I had been unable to for decades; time with the amazing people who comprise my inner circle.
I was under the impression that my world was huge, that I was overly important, speaking here and there, handling this and that, rushing, missing out, not living.
Then the world slowed down for all, and the timing of my change (alongside 33 million other Americans) came and it couldn&rsquo;t have been a greater blessing.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/7fe7269a-0d46-48c9-a3ac-a9ae1ada8efc.png" alt="At Yosemite, doing our thing." width="100%" />
Instead of pouring efforts into those who didn&rsquo;t notice or even appreciate, I found myself creating time and memories with family, friends, loved ones.&nbsp; Meals, facetimes, laughter, and sometimes jam sessions in the living room replaced speeding from place to place and managing relentless chaos.&nbsp; Movie nights, daytrips, and holidays (Christmas being my all-time favorite!) became the blocks on my calendar and those who truly deserved my attention received it in great measure.&nbsp; We celebrated, smiled, relaxed.&nbsp; I was able to be a fan of football again as I watched my Chiefs make it all the way to the top of the mountain, yet again.&nbsp; I was able to spend my oldest daughter&rsquo;s last year at home before she headed away to college and we connected in ways that we will never be able to do again.&nbsp; I was able to live.&nbsp; Frank Sinatra filled our house on a daily basis and so did smiles.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/ce83c796-a97d-4aa2-a7c4-340cbcc6faee.jpeg" alt="Just a little time with my Angelina" width="100%" />
I came to realize that the vast world we created for ourselves should never eclipse the wonderful one that we expect to live.&nbsp;
The 4,000 people I know weren&rsquo;t forgotten, I just prioritized my time for the 40 that truly deserved my full attention.&nbsp; Without the distractions and noise that we all experience as we sprint for the brass ring, that attention was pure and unfettered and for a gleaming 5 months it was beyond glorious.&nbsp; The time I felt that I would be most stressed, my son gleefully referred to as my &ldquo;funemployment.&rdquo;
&ldquo;Dad!&rdquo; My son, Jordan would say, &ldquo;Get out there and kayak, chill, have fun because your funemployment is going to be short.&nbsp; You&rsquo;ve never burned a bridge in your life and you now have 1000 roads to take you to where you are going.&rdquo;
Wait.&nbsp; What??&nbsp; Did my 25-year-old son just become a philosophical genius!?&nbsp; Yes.&nbsp; Yes, he did.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/270a9fde-c9ef-42dd-8478-0bf11069512c.png" alt="Daytripping with Stella GiGi" width="100%" />
So, I leave you with this.&nbsp; Make your world as small as possible when you can, because those who desperately want and need you are standing right beside you and they have done so since day one.&nbsp; Work hard, be grateful for whatever opportunity you have, and make the absolute most of it.&nbsp; However, don&rsquo;t let one opportunity suppress the greatest opportunity you were given: to be a great daughter, son, wife, husband, mother, father, sister, brother and loyal friend.&nbsp;
Manage your personal world the way you would your professional world because the returns on your hard work in both cases will be directly related to your efforts.
My world is small and I&rsquo;m damn proud of it because it holds everything I ever wanted and everything I will ever need.

It's a Small World... After All.

When my mom hit her 75th birthday, I vowed to take her on a trip anywhere in the world she wanted to go.&nbsp; It&rsquo;s been my dream since I can recall and I was able to do the same for my father, celebrating his 75th (albeit a few months later) in Maui, enjoying cocktails, sun, and time with him that I will never forget, nor would I exchange for anything.
As my mom&rsquo;s birthday inched closer, I too, was nearer to fulfilling my vision of a spectacular time with one of my best friends, ardent supporters, and all-time heroes.
Then, like a lot of people&rsquo;s plans in 2020, I found mine come to an ass-grinding halt until further notice.
So, as I wait, plot, save and plot some more, I want to tell you about my mom, Jean.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/3703b964-d06e-4b83-babf-bb789cf4aba1.jpg" alt="The leader of the pack." width="2048" height="1536" />
No amount of school can teach me what my mom has taught me.&nbsp; An only child, my mother had only her parents who she idolized &ndash; the most being her father who, to this day recants stories of and can&rsquo;t help but get misty every time.&nbsp; She was (and is!) the daughter you&rsquo;d hope for, and her kindness and consideration are only eclipsed by her dedication and loyalty.&nbsp; Piss her off, and you will find that kindness and consideration dissipate as she can hold a grudge like Walter Payton carried a football: with style and consistency.
Growing up my family was split.&nbsp; My sister lived with my father in her teens and I, with my mom.&nbsp; Amazingly I had no curfew as I never needed one.&nbsp; I came home at reasonable times and prior to any mobile devices, my mom knew exactly where I was or had the uncanny ability to find me if she was concerned.&nbsp; Like a scout sniper, she could locate me in spectacular fashion.&nbsp; There was no chill with Jean, not even in mid-game at the Big East basketball tournament at Madison Square Garden in 1986.
&ldquo;Can Rob Alberino please pick up the white courtesy phone?&nbsp; Repeat, can Rob Alberino please pick up the white courtesy phone, thank you.&rdquo;
No lies told.&nbsp; She could find Jimmy Hoffa if she wanted to.
What I am trying to say is we had a bond.&nbsp; We had trust.&nbsp; We relied on each other in every way possible.
But beyond her sleuth abilities, she is, as my father would say, &ldquo;beyond overly considerate.&rdquo;&nbsp; Something most people take for granted or fail to even possess, my mom is more concerned about others&rsquo; well-being than she is her own.&nbsp; Whether she has raised you or recently been acquainted, she is a friend that a friend would want to have.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/1907257f-413b-4af4-ace8-3d0f2a4352ca.jpg" alt="2015 Meme Art Pelican On Wall" width="898" height="1194" />
The life lessons that my mom have taught me, I&rsquo;ve carried with me forever.&nbsp; I wanted to share them with you, as they are must-know-messages.&nbsp; They are indelible reminders that should be placed on a shelf and revisited often to keep us in check.&nbsp; Here goes.
<ol>
<li>Don&rsquo;t cheat. God&rsquo;s watching.&nbsp; It will come back to you.</li>
<li>Learn to cook; sauce from a jar is a mortal sin.</li>
<li>Be authentic. If someone doesn&rsquo;t like you, it&rsquo;s their problem.</li>
<li>Reinvent yourself. It&rsquo;s key to growing. (Editor&rsquo;s note, my mother &hellip; after 40 took up pottery, painting, piano, golf and more&hellip; and she&rsquo;s disgustingly amazing at all of the aforementioned.&nbsp; She is a true renaissance woman.)</li>
<li>Travel the world. Just sound advice.</li>
<li>If you are within a few hours of a friend, relative, or loved one, find a way to get to them. Time is ticking and we can&rsquo;t get any more of it.</li>
<li>Don&rsquo;t forget people&rsquo;s birthday&hellip; good news is she knows everyone&rsquo;s and sends them to me religiously.</li>
<li>Forgive but don&rsquo;t forget. This could be construed as negative, but life can be a &amp;^%$#, so keep your guard up.</li>
<li>You&rsquo;re never too old to hug and kiss your mom or dad.</li>
<li>Sing out loud. Who cares who is listening.</li>
</ol>
I know these sound elementary at times but I find that I take my mom everywhere with me.&nbsp; She is the beacon that both my wife and I have set our sights on when times get tough.&nbsp; Because she has done her job and delivered me an education, safe place to live, sound role model to admire, my mom has set the bar for who I have grown to be as a parent, husband, and friend.&nbsp; She has helped me deliver my children to the very same destination (Lisa and I are 2 for 3 right now and hope to complete the turn with Stella!)
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/60b0f81d-6db3-4ea9-9dbc-ef5ee1371d0a.png" alt="Mom and Me in New Haven." width="1162" height="1282" />
With her birthday here, help me wish my beautiful mom the happiest of celebrations.&nbsp; With every year I learn something new.&nbsp; With every year I find gratitude in her methods and madness.&nbsp; With every year I am blessed with her advice and friendship.&nbsp; And, finally, with every year I realize that she is the gift to us on this day.
Thanks to my hero.

Not All Heroes Wear Capes

You just applied for a job and I WANT you to get it.
I truly do!
I want to help you lock that job down (or that certain someone in your life who is going through this process) but you have to read further (or share!) to understand what will get you a giant step forward to doing so.
If you apply for a position and want to be taken seriously, this article is gold and I am taking time out of the day to write this, not for my benefit, but for yours.
Alright, here we go&hellip; the all-important resume.&nbsp; The first date.&nbsp; The make-or-break moment of whether you advance to the next round.&nbsp; When we post a career opportunity, that&rsquo;s exactly what it is&hellip; an opportunity.&nbsp; One that allows you to elevate, move forward, learn and more.&nbsp; As I mentioned that first date is as important as any.&nbsp;
Let&rsquo;s say you have a chance to spend time with a certain someone you have been hoping to see.&nbsp; This is your shot.&nbsp; The coveted night out that you have been longing for with this special someone at a nice restaurant with hopes of this continuing on past this one-time encounter.&nbsp; Would you go in flip flops and a tee shirt?&nbsp; Would you forego time primping, prepping, working on your best &ldquo;you?&rdquo;&nbsp; If you answered &ldquo;Yes!&rdquo;&nbsp; Stop reading and unfollow me immediately&hellip; seriously.
If you answered, &ldquo;Of course not!&rdquo; Then there is hope for you&hellip; Continue, please.
A resume is your first date.&nbsp; It is the key to your advancement, and I find that for every 100 resumes I see&hellip; 80% of them have glaring, painful and AVOIDABLE issues.&nbsp; Here are things you can easily do to assure your CV is taken seriously:
Don&rsquo;t just glance over your resume&hellip;SCOUR IT!! Check for inconsistent grammar (past and present tenses), check for inconsistent punctuation (i.e., periods at the end of some sentences/bullets but not at the end of others.). Check for spelling (the #1 thing that jumps out at me when reading.) I&rsquo;m mortified for some people as I review and see &ldquo;I&rsquo;m detail oriented&rdquo; yet they spell their employer, position and sometimes even universities incorrectly. Zero lies told.&nbsp;
Links. Do your links work for your email, portfolio, demo reels or whatever your position calls for?&nbsp; They do!?&nbsp; GREAT&hellip; because I have recently emailed (against my better judgement) candidates whose links did not work or were nonexistent. Again, embarrassing and highly avoidable.
Length. Been in the business for under 10 years? Keep it to a page.&nbsp; Max at 2 pages if you have worked for a decade plus, have incredible experience and possibly have cured cancer.
Be Selfish. Work on this resume as you would anything that means the world to you. That means taking time to assure this is your masterpiece.&nbsp; Do, redo, and re-redo it.&nbsp; It must be perfect.
An Extra Set of Eyes. Then when you think you&rsquo;ve done your very BEST job&hellip; send it to the most discerning critic you know, someone who is going to criticize it and find a hole in it.&nbsp; You can send it to your best friend and have them hold your hand and give you a participation trophy&hellip; or you can get real feedback like the world expects of you.&nbsp; Your call.
OK&hellip; mission accomplished, and your resume is amazing.&nbsp; It reflects everything you have worked towards and the struggles you have overcome.&nbsp; Now you get the call up to the majors&hellip; you get a face-to-face interview!!
In person or via teleconference, there&rsquo;s no difference.&nbsp; Let me repeat, NO DIFFERENCE.
Do not mistake a camera on your computer for a casual meeting.&nbsp; It is not.&nbsp; It is a meeting and a point that you will and should be judged on.&nbsp; I am sure you can Google &ldquo;Best ways to Zoom for a business meeting &ldquo;and it will get you better information, but here are my 5 tips.
What Are You Wearing?? I will get contested on this, but I am the one hiring so I will stand on this hill and shout it loud. I believe that when you interview, you should look the part.&nbsp; Dress for where you are going&hellip; not for where you are.&nbsp; My suggestion, for a male applicant, nothing less than a suit and button up shirt is acceptable.&nbsp; Again, this includes a video call.&nbsp; For a female applicant, professional attire can come in many forms, and I am not a fashionista at this level, but the field remains level.&nbsp; Look the part.
Background Check. What can I tell about you from your Zoom background? A ton!&nbsp; Are slovenly, is it blown out because of backlighting&hellip; are there people wandering about?&nbsp; All things I have seen and all things that make me think that if you can&rsquo;t handle your small details, you can&rsquo;t handle mine.
Swivel Chair is a No No. No explanation needed.&nbsp; Static chair, static camera.&nbsp; &lsquo;Nuff said.
Elevate Your Camera. Looking down on someone is bad anyway you say it.&nbsp; Eye level camera positioning is also more flattering.&nbsp; Cheap ways to elevate your camera include stacking books under it, or even a yoga block&hellip; or jump on Amazon and buy a laptop stand.&nbsp; They make the shot gorgeous and engaging as well.
I Love Pets Too&hellip; but not when I am in the middle of assessing you as a valuable piece to my company&rsquo;s future. Kennel that pup or find a room that will not have them barking at the mailman, neighbor, or pesky squirrel.&nbsp; If you have a cat&hellip; having them walk into the shot as you are selling yourself would be as acceptable as having them walk into an in-person meeting while you are doing the very same thing.
That&rsquo;s a lot of info and I can only say that you just applied for a job, and I WANT you to get it.
I truly do, but you have to want it more.&nbsp;

I WANT you to get that JOB!

Gratitude: the quality of being thankful; readiness to show appreciation for and to return kindness.
Such a simple concept.&nbsp; Being thankful for someone, something.
I often feel waves of gratitude and I believe those times to be emotionally freeing and the most enjoyable.&nbsp; I can sit and list things that I am so very grateful for, and they begin with family, friends, health, comfort and even lead into the smallest of items like a meal, devices we have or an incredible sunset that I catch a glimpse of while sitting on my front porch.
But being grateful doesn&rsquo;t always come naturally or easily.
There are times when I wake up and, clearly, I am not on the right side of the bed.&nbsp; Those times I seem to search for what&rsquo;s wrong or what&rsquo;s challenging as opposed to those strategically placed blessings that are conveniently positioned in my immediate path. Instead of recognizing these nuggets of gold, I often choose to step right over them and continue on a cynical path.
With the state of the world today it&rsquo;s effortless to fall down an abyss of worry and strife.&nbsp; We are forever tormented by a barrage of opinions, images, divisiveness, and discord.&nbsp; All things that can cloud your mind and distract you from being a great employee, father, mother, husband, wife, friend, parent or human.&nbsp;
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/be147c24-8c89-41df-9000-7965544fe9e4.jpeg" alt="Img 8361" width="673" height="897" />
How does one battle this?&nbsp; How do we push back on the never-ending force that can guide us to the rocks as opposed to the safe harbor? &nbsp;For me it&rsquo;s a few practices that I strive to implement daily, and I thought I would share because, I get it&hellip; it&rsquo;s not easy to dig deep when you have the world on your shoulders.&nbsp; For me, my priority is my family and after that comes the assurance that I am healthy and well so I can focus on my career and my other family that I have at the Chiefs.&nbsp;
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/b0768df8-6888-4670-afe6-16f4c2c3f6df.jpg" alt="Img 5253" />
Perspective.&nbsp; This is something I have in spades as I have lived in many different places and have had indelible experiences with people from all walks of life.&nbsp; Whether it&rsquo;s mentoring high-risk high school students or spending a great deal of time with the men and women who serve our country, I feel like I have met some of the most in-need people as well as some of the most selfless.&nbsp; With that, I often reflect on where I am and where I have come from.&nbsp; I think of conversations with these groups and realize that what I may perceive as difficult would be someone else&rsquo;s walk in the park.&nbsp; To know I can, at any point, open my fridge to find food, jump inside my car to escape for a drive, grab my laptop to get informed or turn a faucet on and have clean water flow from it at will&hellip; maybe my problems aren&rsquo;t that grand?&nbsp; Perspective.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/589f5044-11ad-4870-97f2-c31d026d1c54.jpeg" alt="Img 7658" />
Just Say Thanks. I find that beginning and ending most conversations (whether in person or via written communication) with gratitude is one of the easiest and kindest ways to be grateful.&nbsp; Thanking people for the time, help they may have offered or even the fact that they read something you sent them (like you reading this very blog!) is a sign of respect and gratefulness.&nbsp; Not expecting people&rsquo;s help and attention but understanding that it&rsquo;s a gift and a pleasure to communicate with empathy and mindfulness.&nbsp; By the way, thank you for reading this far.
Silent Reflection.&nbsp; Lastly, before I drift off each night, I have made it a point be grateful for as many things as I can list that made my day tremendous or at the very least, manageable.&nbsp; I may have had a tough day that was filled with more downs than ups, anxiousness and stress, but my two legs carried me, in the end, back to my home, my wife and children where I found the blessing of a meal and a safe place to sleep.&nbsp; I have found that I am more apt to turn the daily silver linings into golden ones because, in the end, I know that I would take my problems over many others.&nbsp;
I challenge you to take the time to implement some of these techniques.&nbsp; Use your own perspective to have empathy for those around you and understand how lucky you are.&nbsp; Say thanks to those you cross paths with&hellip; they may need a smile and some gratitude more than you do at that point.&nbsp; And reflect, if not often, at least at the end of the day.&nbsp; Take nothing for granted because none of this is given or guaranteed and a little gratitude goes a long way.
Again, thanks.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/1fbc6dfd-ad47-4006-ad99-7089525e81ae.jpg" alt="Img 0262" />

Time for Thanks

It feels as if my entire life I have been teaching.&nbsp; I know it isn&rsquo;t true as I also learn something new every day&hellip; take today for example. I found out that Robert DeNiro trained as a middleweight boxer for the Academy Award-winning film, Raging Bull.&nbsp; He boxed more than 1000 rounds and Jake LaMotta, the boxer whom he portrayed, thought he would&rsquo;ve made an exceptional pro contender.&nbsp; But as much as I love to learn and continue to do so, teaching still dominates my daily repertoire.&nbsp; With a continued robust crew at work, coupled by raising three young humans alongside of my best friend, Lisa, class seems to be in session almost indefinitely.&nbsp;
However, it recently dawned on me that the three people in this world that I have been guiding so vehemently have, maybe not so suddenly, become educators in their own right.&nbsp; As life continues without pause, much like waves on the beach, we can simply overlook the changes that occur all around us.&nbsp; The slight shifts and the maturation of relationships take form in ways that are so easily missed that when they are noticed, they catch us off guard because of both their stealthy impact and subtlety.&nbsp; In this particular case, my children aren&rsquo;t as much children any more, but adults who have taken information that we have given them and processed it into their own terms.&nbsp; They have taken the tools we have given them and used them in ways that even I couldn&rsquo;t comprehend until I stepped back and saw it with my own eyes.&nbsp; My kids have begun to teach me poignant life lessons, that even as I type, have me beaming with pride while choking back emotions long enough so that I might put out a valuable read for you.
For the sake of my watery eyes and your time, I will begin by sharing what my family has taught me.
Jordan Alberino, 26 &ndash; Patience and Persistence
My son, Jordan, has been one of my closest friends since graduating from teenage years into a respected businessman and pillar of our family.&nbsp; He possesses a trait that I had to marry into as I simply don&rsquo;t have much of it, and that is patience.&nbsp; His mom possesses it in bushels, and she is slowly rubbing off on me, but she has certainly been the catalyst for this absolute gift that Jordan embraces.&nbsp; I have watched my son grow into a man in the face of adversity at nearly every turn.&nbsp; From being moved out of his hometown of Philly to the Midwest, to making an incredible leap of faith as he headed to the university of Oregon, he has been patient enough to understand that home is wherever you are.&nbsp; He has exuded patience when it comes to friends who have come and gone and it carries over to those who have chosen ignorance over logic when they see a family with an abnormal makeup.
Selecting friends and significant others?&nbsp; Patience.&nbsp; Vetting career moves and making extreme life decisions?&nbsp; Serious patience. Analyzing life&rsquo;s landscapes and traversing difficult obstacles placed in his path?&nbsp; You guessed it, patience.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/dff0c87c-fc90-427f-a416-90f0264c8c69.jpeg" alt="Img 8549" width="1512" height="2016" />
I can learn from everyone around me, and he is not devoid of that pool.&nbsp; Although he has my persistence to succeed, be a good human, friend, son, brother and more&hellip; he can certainly continue to teach me the divine talent of taking a breath, stepping aside and being analytical while also using one&rsquo;s heart to guide&hellip; all with patience.
Stella GiGi Alberino, 14 &ndash; Hope, Compassion
My family and I pride ourselves on 4 key thought processes, 4 indelible mantras to live by: Empathy, Kindness, Courage, and Trust.&nbsp; As those span across so many wonderful corners of everyday living, they don&rsquo;t touch it all and that is where my next lesson presents itself.&nbsp; My youngest family member, and one of the kindest humans I have ever been around, preaches these virtues often and with conviction.&nbsp; Stella GiGi, you must know, has a heart of gold and sees the best in everyone.&nbsp;
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/c33030ad-bb91-4350-ba7c-852acb96c416.jpg" alt="Img 2746" width="1512" height="2016" />
She has cured me of a lot (but in no way all!) of east coast cynicism, judgement, and the occasional spouts of anger that can swell in my soul.&nbsp; She looks towards the loving side of situations and her feelings, sewn squarely on both sleeves, reminds me that there is more good than bad in this world.&nbsp; Although she often has to correct my behavior in Sunday mass (I periodically bust out in what I call my &ldquo;church voice&rdquo; for songs), like so many people who don&rsquo;t deserve her compassion, she forgives me just the same and for that, I love her even more.
Angelina Alberino, 19 &ndash; Perseverance and Introspection
I saved Angelina for last as I am beyond proud of this young woman and I don&rsquo;t believe anyone has taught me more in a shorter period of time than she.&nbsp; Her ability to learn from the past and take those lessons to propel her towards the future is staggeringly superb.&nbsp; There isn&rsquo;t a night when she arrives back home that we don&rsquo;t unpack what we&rsquo;ve experienced throughout the day&hellip; whether it be earth shattering or trivial.&nbsp; Her depth is a joy to watch and to see how she has grown from her own personal experiences while learning to communicate at levels that most adults don&rsquo;t operate on is simply beautiful.&nbsp; She&rsquo;s a throwback, from her clothes to her way of thinking, and having her in our home at this stage of her life is a daily reminder of how blessed we are as a family. She&rsquo;s earning a PhD in adulthood and her lectures are as good as any at your alma mater.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/1811b4ce-6af7-4d25-b6bf-0455ce6d1a11.jpg" alt="Img 6539" width="1512" height="2016" />
So I guess what I am saying is, don&rsquo;t stop teaching but also open your heart to continue to learn.&nbsp; Education comes from the most peculiar places and when you least expect it, you just might find that you&rsquo;ll have a masterclass right under your nose.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/2688e5ca-3add-44fe-8813-ab735e3315ae.jpg" alt="A7r01335" width="955" height="1431" />

The Teacher Becomes the Pupil

Regrets, I&rsquo;ve had a few.
But unlike Frank, I&rsquo;ve had enough that they are worth mentioning.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/525a19fc-ed75-48ee-a913-ef0ee4d8b4b3.jpg" alt="No Regrets Tattoo I Regert Nothing Orig" width="500" height="310" />
I suppose that we all do.&nbsp; Unless you are a robot, regrets haunt us in certain ways unique to only US.&nbsp; I wanted to share some thoughts on handling those regrets because, honestly, I am tired of not forgiving myself for past missteps and don&rsquo;t think I am alone in this world when I say that.
We have all said things that we instantly wished we could retract.&nbsp; We have all acted in ways that cause disbelief and shame in our mind. Every one of us has missed an opportunity that presented itself openly, only to be squandered with the exception of reliving that miss in our head, over and over and over&hellip;
That&rsquo;s good ole regret for you.
There are times that I will be alone, driving to any given destination on any given day.&nbsp; A moment of peaceful solitude becomes that of reflection.&nbsp; That reflection turns into a great opening for regrets to run to the front of my mind and kick in the door like a mental DEA, taking a front seat to my thoughts.&nbsp; Amazingly enough, I react in the same way every time, without fail.&nbsp; I relive the moment in my mind&hellip; sigh out loud&hellip; and shake my head which might or might not be followed by me giving myself a gentle talking to.&nbsp;
Crazy?&nbsp; Maybe. Honest? Definitely.
But that&rsquo;s what regrets will do to people&hellip; they make you the person in the car that talks to himself.
I have grappled with myself as the mistake maker more than I have actually struggled with the actual blunder itself.&nbsp; I have failed to be kind to myself, which in turn has created greater stress on my mind, body, and soul.&nbsp; I try and tell myself that &lsquo;everyone makes mistakes&rsquo; and &lsquo;no one is without fault&rsquo; but to no avail.&nbsp; I still beat myself up for things that happened decades ago and that simply is unhealthy, unacceptable, and unfair.
So, with hopes that I can utilize my own advice, here are three things that I take into account as I wrestle with the unchangeable events of being human.
FIND STRENGTH in what you do well.&nbsp; I am someone who works on his weaknesses, and too often, I allow those shortcomings to weigh me down like an anchor.&nbsp; It&rsquo;s a great practice to get &ldquo;better&rdquo; and find improvement everyday&hellip; as a matter of fact, I think it should be a common occurrence, but not a crippling one.&nbsp; I ask people around me to find their superpower and in that discovery, to use it to bolster themselves and those around them.&nbsp; Working on what needs improvement is key, however using your superpowers to counterbalance gaffes&hellip; well, Superman would approve.
PRACTICE EMPATHY for oneself and those who may have wronged you.&nbsp; We never know what lies beneath the surface of our friends, loved ones, colleagues and even those we aren&rsquo;t so fond of.&nbsp; Everyone is dealing with something.&nbsp; Everyone ticks differently.&nbsp; Stop and think what makes those people do the things they have done&hellip; you may not come up with an answer, but sure as can be, there is a driving factor, and it may not be logical.&nbsp; Empathy is a better emotion to practice towards oneself and others than hatred.
FORGIVE (and try to forget!).&nbsp; Small caveat here&hellip; this is NOT my strong point, and I happen to carry a grudge like Walter Payton carried a football (and for you younger readers&hellip; he carried it well.) I am fairly good at the forgiveness part but based on my DNA, east coast upbringing and simply the fact that I am a member of the human race, it&rsquo;s hard for me to forgive not only those who might have wronged me, but also the forgiveness of my own blunders.&nbsp; I&rsquo;d like to practice forgiveness at all levels, but not forget that self-forgiveness may be equal to or greater than any grace I can have towards others.
That&rsquo;s it.&nbsp; Short and sweet and without much fluff.&nbsp; I&rsquo;ll try to live by what&rsquo;s written above if you will take a crack at it as well.&nbsp; Here&rsquo;s to everyone being more kind, both inward and out.

Regrets, I've had a Few.

Just recently, I went into my phone with hopes of cleaning up imagery that has been bogging down my photo collection (You know you have to clean yours up as well, right??)&nbsp; After meticulously creating folders and backing up my phone to save these precious memories, I found myself getting caught up in wonderful scrolls down memory lane.&nbsp; Indelible moments that just made my heart sing flashed across my screen with each click and I realized how much I had done over the past few years.&nbsp; With every image I grew more thankful, if not wistful.&nbsp;
As I dug deeper and deeper and the months kept rewinding, I came across images that I failed to remember how great their impact was.&nbsp; That impact inspired me to share this story and a few of those images.
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/a2d72fef-2037-477b-94d0-8bc9bceec399.png" alt="Lisa Square" width="1000" height="1000" />
In the summer of 2020 I found myself in the same place as countless millions of others.&nbsp; I was in between successes and thinking about my next move.&nbsp; The world was upside down, my family was struggling to keep our small business afloat, my career was in flux and my wife, Lisa and I were trying to not only balance what our future looked like, but also remain in the present for those who desperately needed us.&nbsp; My son was 2000 miles away and my daughters were navigating through their own challenges as schools were closed and our only oasis was our home and in the safety of each other's arms.&nbsp;&nbsp;
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/fd504b5f-def9-4c52-947b-0a97912d402f.png" alt="Yosemite Visit" width="1000" height="791" /><img src="http://157.245.2.197/uploads/rob-alberino-site/originals/7c3baa2f-3f5d-4dbe-b494-14003e262f59.png" alt="Note" width="1000" height="760" /><img src="http://157.245.2.197/uploads/rob-alberino-site/originals/feaa3e4d-1e92-46be-a2ef-0e7af1eb4442.png" alt="Lisa" width="1000" height="1660" />
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/9af04701-83e8-46fa-9416-0286ebc47665.png" alt="Wil" width="1268" height="1092" />
During that time I found that taking a mental break from the stress and nonstop teleconferencing that we all endured was a welcomed escape.&nbsp; Luckily, living in California at the time, I had the benefit of perfect weather to not hinder my daily stay-cations.&nbsp; I would lace up my sneaks and walk to the same spot everyday where I would read, meditate, or simply grab a breath of fresh air and regroup as best I could.
The walk to the San Jose Rose Garden, my place of choice, took about 10 minutes max from the second I stepped foot outside my front door to the moment I arrived in the bountiful rows of rose bushes that led to a magical open space flanked by my favorite trees; redwoods.&nbsp; I tended to walk the same route every day and if I went anytime after 10am, the sun was shining and the haze had burned off leaving the sky with the smallest traces of clouds if any (FYI, all Californians know the sun doesn&rsquo;t show in the state until 10am regardless.)
<img src="http://157.245.2.197/uploads/rob-alberino-site/originals/c94a56ec-9d60-495a-98e0-8013b5953e6b.jpg" alt="11170343 Xiiktsx1ru5burqgycqrlje7qgq01amawj4nt Hxszo" width="1000" height="1000" />
Along that route on this particular day, the sun was stronger than expected and I didn&rsquo;t have a hat or sunglasses to shade me.&nbsp; I remember distinctly speaking out loud to myself saying, &ldquo;damn, I could really use some sunblock right now!&rdquo;&nbsp; After it came out of my mouth, I recall laughing a little&hellip; first off because I was talking to myself, and secondly because protection was needed, however it dawned on me that there was so much more than just my skin that needed to be safe guarded.
SPF.
The three letters rang throughout my head the entire day.&nbsp; SPF.&nbsp; I needed some protection from the sun, but what if I needed much more than the normal protection? What if I needed SPF for my soul&hellip; my heart&hellip; my mind? What would SPF be for those key pieces of me and more importantly, those in my life?&nbsp; It was clear as day at that moment, and the acronym took on 3 new words.&nbsp; Those words were Strength, Patience, and Faith.&nbsp; Strength, Patience, and Faith to make sure I would be protected through everything that might be coming or shelter from the residuals of what my family and I had already experienced.
As I walked, I thought.&nbsp; Strength, Patience, and Faith&hellip;&nbsp;
I don&rsquo;t ask for much in this world, but I often ask for the Strength to push forward, to endure heavy shots and find my way to my feet afterwards.&nbsp; The Strength to make the decisions that are tough and do so with a smile, because my deeds affect not only me, but those who dearly rely on me.
I also ask for Patience.&nbsp; Patience with those who try my soul, those who did me wrong, those who need more time and empathy as they find their own way.&nbsp; Patience to be a supportive dad, loving husband, a needed friend, a mindful son, and a caring brother.&nbsp; Patience to accept that things don&rsquo;t happen to us, but for us.&nbsp; I recently heard that to be impatient is to be disrespectful.&nbsp; Patience is a better choice.
Lastly, Faith.&nbsp; Faith is something that is felt with strong conviction without evidence of its existence.&nbsp; I ask for Faith in powers higher than I.&nbsp; Faith that actions I take are meaningful and will lead my family and I in the right direction.&nbsp; Faith that I may not always be in control of everything in my life, but that things will turn out right despite that fact.
So the moral of the story is, dig through your phone and unearth a moment of perspective. It may not be one that is flowery or posed, but as my favorite fictional inspiration once said <a href="https://www.facebook.com/watch/?v=986337015229524">&ldquo;The world ain&rsquo;t all sunshine and rainbows.&rdquo; &nbsp;</a>Find an image that creates introspection or whatever gives you fuel to have the strength, patience, and faith to keep moving forward when, at times, its the most difficult thing to achieve.

SPF for the Soul

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