With the summer comes lots of prep for the 2018 season. Strategy, creation, content capture and more. Its the time when teams, if they are properly driven, are gathering food for the winter.
It's also a time to take a break and connect with family, friends and do what many execs do which is get out there and teach. Its a time when we can bring our show "on the road" and evangelize our product, franchise and teams. I have a limited amount of these that I can attack as the job is demanding on all fronts and being away for even a day or two means working on planes, in hotel rooms and until you are simply out of steam. With that, I also try and make each one of these count because as trite as it may sound, I am representing my team and I am a reflection of the brand as well as the leaders who allow us the freedom to create and market the NFL; a blessing that is never taken for granted.
One stop this month was back to my home town from 2010-2013 in Kansas City. Immediately upon landing I headed to my best friend's home to visit with he and his beautiful family and catch up. For those who know me, I spend a great deal of time working alongside of the United States Army and LTC Matt Yandura was the incredible soul who allowed me entry into that elite fraternity by way of an honorary enlistment. Since then, I have paid forward that honor 50 fold in order to assure that Matt's work to get the "Army Stink" on me wasn't done without tremendous benefits to the men and women who serve this great country. This trip was on the outskirts of Fort Leavenworth, however, and was not on post. I drove from the airport to the Yandura's just to connect with my friend and my Kansas fam... the exact juice I needed before stepping on stage and talking to hundreds of hungry and curious marketers from all walks of life.
The Digital Summit in Kansas City was the second that I have attended and was by far the best. I cut my teeth in Salt Lake and the crowd was a bit smaller, however, KC was packed and was one of the best conferences I have been a part of in quite some time. The Digital Summit's depth, speaker list and turnout screamed of big time conferences and when I walked into the room I was going to take the stage in, it was big... daunting... and packed! I rarely get nervous... but I was close until I realized I was the last speaker that day and happy hour was right outside of the room... worst case is I flop and then head for the bar. I still have to hear the speech back to see how I truly did as I am certainly my most ardent critic, but the reviews were great and the social love poured in after only minutes into the speech.
Being on stage is a rush. Speaking from the heart even more so.
The best part, though, is walking off stage and having folks wait to speak to you... some for quite a long while... and I will never leave until the last person's hand is shaken and their questions are answered. That meet and greet then followed to the happy hour where I found a ton of Faithful as well... and made some people Niners fans on the spot. All and all a great trip and one that I was glad that I took. Now time to attack key pieces on the home front.
Before I sign off....here's a gallery of some of my favorite tweets from that speech. Was so very grateful that what I was saying was being truly being heard... bravo to the marketers out there working their tails off to become the best in the business. Until next time!